Even the option news web sites have a tendency to cater to a particular political philosophy or ideology (just the MSM). In the case of Kodak, the expense leadership approach employed in its printing business for instance has shown its limits: the razor-blade model of promoting printers cheaply and producing big profit margins on consumables is being practiced by most of its competitors and this contributes to commoditize their items, decrease consumers’ engagement with the Kodak brand and position it as a low good quality provider in the minds of its consumers.
Instead of evaluating a approach from a resource-based viewpoint where the company milks its distribution channels and kiosks, Kodak’s management could view it from a industry-based perspective: it is self-evident that in the long term the consumer analog photography company is facing extinction and this organization is no longer attractive in mature markets, so Kodak has to make options.
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The ministry of customer affairs, meals and public distribution has convened an inter-ministerial meeting network to go over complete gamut of direct selling as there is need to evolve a really transparent and customer friendly company model for the sector, he said at ‘DIRECT 2014′ organised by sector physique Federation of Indian Chamber of Commerce and Sector (FICCI).