Information on the Google Penguin 4 Update
You must also know that Google has now launched a Penguin Update in order to catch the sites that are deemed to spam the search results, particularly that are doing so through buying links or through getting them by the link networks that are created for boosting the Google rankings. If a new Penguin Update is released, the websites that have taken action to avoid the bad links or eliminate the spam can get rankings. The new sites not just previously caught might become trapped in Penguin. False positive sites that were caught by mistake may be able to escape.
Penguin 4 was announced and such can be an excellent thing for the legitimate SEO companies. Know that the algorithm of such devalues the links rather than punish the sites. The Penguin is baked in the core algorithm of Google and updating this in real time. Also, the feasibility of the negative SEO is diminished. Know that the new Penguin is also more granular. The Penguin 4 pushes the SEO a lot closer to real marketing. This is quite a relief with a lot of sites that waited for over 2 years.
When your site got affected by the Penguin, the whole site may have been demoted in the search and there was also no clear explanation about how to be able to recover from such. Due to the strictness of Penguin, along with the misinformation which surrounds the algorithm, made with such negative environment and contentious relationships between the business owners and Google.
You must know that Google may avoid spam from getting the results manipulated but site owners now don’t have to live in fear of the crippling penalty from Google and also such questionable recovery. The manual actions still do exist, but such are made by the discerning humans who are a lot better at determining the intent behind those links. The manual penalties are a lot much easier to know, both in the recovery and application.
Through the Google Penguin 4 update, there is that real time updating. Through such change, the Penguin’s data is certainly refreshed in real time and because of this the changes will be visible in a much faster way. This will be evident after the reindexing and the recrawling of the page. Due to the move to Penguin 4, then the search engine is now able to evaluate the links in a lot better way.
This means that you don’t have to use Penguin refreshers or there are no updates to recover. In fact, Google stated in their announcement that they will not comment on refreshes in the future. This is really great news and it must relieve more of the fear, uncertainly and misinformation surrounding Penguin. No more refreshes for the site owners due to the update made in the Penguin 4.
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